James Dempsey and the Breakpoints will be performing Live Near WWDC 2014 on Wednesday, June 4th at 7:00 PM.
The show is just a few blocks from Moscone West at 50 Mason Social House. Admission is free—no cover charge and no ticket required. We provide the music, you buy the drinks.
Join fellow iOS and Mac developers for an evening of humorous and informative songs including favorites such as Hold Me, Use Me, Release Me; I Love View and Model View Controller. And don’t miss the live performance of our latest song, ripped from the headlines, Goto Fail.
(View Full Show Details and Map Here)
Night Of A Thousand Breakpoints
(Well… at least four or five)
This year, the show features a lineup of Mac and iOS indie developer luminaries and maybe even a special guest or two. The Breakpoints include:
They will be joined by the incomparable Victor Alexander (@victoralexander) on slide-advance keyboard.
The joint will be jumpin’ at 50 Mason
No WWDC Ticket Required
The show is open to all—no WWDC ticket required—making it a great event for all developers in town for the week. There’s not even an NDA, so tell your friends and come on out to James Dempsey and the Breakpoints, Live Near WWDC 2014. •
For James Dempsey and the Breakpoints news: Sign up for email updates. Follow @jamesdempsey on Twitter. 50 Mason Social House
50 Mason Street
San Francisco, CA 94102
(415) 433-5050
Watching keynotes and sessions as they are released__.
Conversations with friends old and new.]
In some ways, the Apple Worldwide Developers Conference (WWDC) has not changed very much since the first one I attended in 1996. The format is essentially the same. The conference kicks off with a keynote followed by a week of technical sessions, labs and evening events.
But the last few years have brought a major change that has caused me to reshape how I think about WWDC, and unfortunately, how to live without it.
Since the inception of WWDC, if you were a dedicated developer for Apple platforms, you were at the conference. And, up until 2011, if you considered attending WWDC to be a must-have part of being an Apple developer, you had at least a week to get a ticket. If you were reasonably vigilant, you were in.
But in recent years, with the demand for tickets far outstripping supply, you can’t think about WWDC as a must-have part of your life as an Apple developer. By necessity, you have to think about going to WWDC as a nice-to-have. That is a big change.
Once something changes from being dependably available to rarely available, you begin to form alternate plans and take alternate paths.
Not whining—just reality
First, I want to be clear that this is not a complaint. I think it’s fantastic that there is so much interest in the platforms that I enjoy using to build apps. But a new reality has arrived and so I needed to adjust.
Last year, I spent WWDC week in San Francisco without a ticket. I had an enjoyable and productive time last year and so I’ll be up in the city again this time around as well.
So how has a long-time DubDub-er been dealing with being outside the building? Read on…
Beyond WWDC
One key was thinking about what WWDC provides and figure out how to meet those needs in some other way. For me, that boiled down to:
Sessions
Labs
Social Events / Networking
Sessions
I find sessions to be a very valuable part of WWDC. Especially for a new technology or API, that session often provides not just technical information, but also some insight into the philosophy behind the technology, which does not always make its way into formal documentation.
Last year, Apple did an amazing job of posting session videos the same day of the presentation. I hope this year to be the same. [WWDC 2015 Update: Apple will be streaming select sessions each day, in addition to releasing session videos]
In fact, watching session videos at home or in a hotel room is arguably a better experience than waiting in long lines and sitting in tightly-packed conference chairs. Last year, for instance, instead of getting up early Monday morning and standing in a giant line for the keynote, I slept in and watched the keynote from my hotel room.
Plus, I didn’t feel guilty that I was somehow ‘wasting’ my ticket by not being in the building.
So, for sessions, I am completely at peace with not being at WWDC. Apple has done a great job of making the technical information from the conference rapidly available.
Labs
Labs have always been one of the most valuable aspects of WWDC. They provide developers with sit-down consultations with Apple employees. There are three types of labs: Technology Labs, the User Interface Design Lab, and the App Store Lab.
In the Technology Labs, you can bring your code and talk one-on-one to Apple engineers (often the very engineers working on the technology you are asking about).
Unlike session presentations, labs do not scale well. There are only so many engineers and most of the year they are doing engineering, not manning labs.
As a substitute for Technology Labs, consider using Tech Support Incidents. You receive two as part of the yearly $99 developer program fee—additional incidents are available for about $50 each.
With a Tech Support Incident, you can ask a code-level question that is answered by a Developer Technical Support (DTS) engineer. I’ve talked with folks who have used the service and they report good results overall. One caveat is to not expect an immediate answer, researching and replying to your issue can take a few days.
Using DTS is not an exact substitute for sitting down face-to-face with an Apple engineer, but it is a reasonable and more scalable substitute. (You also don’t have to wait until WWDC to ask your question.)
As far as I can tell, however, there is currently no substitute for the User Interface Design Lab or the App Store Lab. These resources seem to be exclusive to WWDC.
In my first year as an independent developer, sitting down with someone at the App Store Lab clarified a number of things for me. I found that brief interaction to be very valuable.
It might help developers to have the ability to get these sorts of consultations done outside of the scope of WWDC. I would be willing to pay for support in a manner similar to DTS to get these additional services during the year. At present, though, you need to make do without these two labs.
Social Events / Networking
Apple sponsors its own WWDC events such as Stump the Experts, the Apple Design Awards and the Bash—but there have always been a myriad of outside parties and events during the week. With so many developers converging on San Francisco without a WWDC ticket, it seems that number has grown in the past few years.
Last year, I found that there were plenty of events and parties that did not require a WWDC ticket, and this year seems to be shaping up the same way.
During the day, AltConf is a free conference with speakers all week, right near WWDC itself. Last year it was a great place to see some live sessions, meet up with folks and hang out in their lab. In past years, some local developers have also opened their offices up as gathering places during the week.
The evenings are filled with enough events and parties that there is at least one app and one website for tracking them. [Update: These have yet to be updated to show WWDC 2015 events, I would imagine that would happen in the coming weeks or days.]
My personal favorite event during the week is, of course, the James Dempsey and the Breakpoints show. For the last two years, we’ve had a lot of fun playing a free, full concert of iOS and Mac development tunes to packed houses.
PLUG: This year, on Wednesday night during the conference, James Dempsey and the Breakpoints will be LIVE near WWDC 2015. Sign up for email updates for forthcoming details about the show, new songs and recordings.
From a social perspective, there is a lot going on WWDC week that does not require a ticket. Last year, I definitely felt my need to network and talk with others was very fully met.
Wrap up
Being prepared for life without WWDC is the new reality. Both Apple and the development community have provided resources to make a WWDC week an enjoyable and productive time to be in San Francisco, even without a ticket.
I’m looking forward to being up in the city for the week. If you come to town with or without a ticket, please say hello if you see me and come on out to the show! •
March was a busy month for James Dempsey and the Breakpoints, with a brand new song and video (ripped from the headlines!) and Breakpoint Jams at CocoaConf Chicago and Washington DC.
Goto Fail
Goto Fail is inspired by actual code, the code that caused a big security issue in iOS and OS X earlier this year. Not that Apple has a monopoly on SSL issues in 2014 — The recent Heartbleed Bug only drives home the last verse in the song:
Don’t think your own code is some bug-free oasis, It’s probably screwed up in a couple of places.
Chicago has been the home of a few firsts for James Dempsey and the Breakpoints — the inaugural Breakpoint Jam in 2013 and the debut of a new song “Goto Fail” in 2014.
After debuting the new song ‘Goto Fail’ — the Breakpoint Jam continued with a set of older favorites. Photo: Solomon Klein
Jonathan Penn laying down some acoustic Chicago blues on Modelin’ Man. Photo: Solomon Klein
Ben Scheirman channeling ‘The Man in Black’ himself, Johnny Cash. Photo: Solomon Klein
Jonathan Penn and Ben Scheirman on guitar. Two Breakpoints — No Waiting. Photo: Solomon Klein
The anguish and despair of an almost-dropped iPhone Photo: Solomon Klein
Washington DC Breakpoint Jam
The spring tour rolled on to Washington DC, where we played our set, managing to avoid the world-famous DC gridlock and partisan bickering.
Most of the Chicago crew was also in DC, with Jonathan Penn on guitar and Daniel Steinberg on slide-advance keyboard.
Keynote speaker Mark Dalrymple (@borkware) of Big Nerd Ranch sat in on Modelin’ Man, bringing a trombone solo to the blues tune for the very first time in its long history.
After his keynote speech, Mark Dalrymple joins in the Breakpoint Jam on trombone Photo: Solomon Klein
Jonathan Penn on borrowed guitar. Photo: Solomon Klein
James Dempsey sings the new song ‘Goto Fail’. Photo: Solomon Klein
Daniel Steinberg keeps the slides in sync at the 2014 Washington DC Breakpoint Jam Photo: Solomon Klein
James sings Modelin’ Man with Jonathan Penn on guitar and Mark Dalrymple sits in on trombone. Photo: Solomon Klein
The fall tour of the Breakpoint Jam wrapped up at CocoaConf Atlanta with some memorable moments including some iPhone slide guitar and a newly-minted Breakpoint.
Amidst bursts of virtual fireworks, Daniel Steinberg (@dimsumthinking) of Dim Sum Thinking was formally inducted into the Breakpoints.
Daniel joins the fabled group after his stellar performances on slide-advance keyboard as a Conditional Breakpoint during jams across the country this past year. Congratulations Daniel, thank you and welcome!
A little blues with Modelin’ Man James Dempsey. Photo: Solomon Klein
Rusty Zarse sits in on the Atlanta Breakpoint Jam. Photo: Solomon Klein
Virtual fireworks celebrated Daniel Steinberg’s induction into the Breakpoints.
The multi-talented Jonathan Penn and his rock-n-roll shades. Photo: Solomon Klein
Brandon Alexander does the Mesa Boogie as he turns it up to 11.
Brandon Alexander (@balexander) of Black Pixel brought along his electric guitar and his Mesa Boogie to amp up the jam more than the usual acoustic performance.
The ever-versatile Jonathan Penn (@jonathanpenn) of Rubber City Wizards played guitar, sang backing vocals and played percussion on the cajón—all in his trademark rockstar glasses.
Also sitting in was Conditional Breakpoint Rusty Zarse (@levous) of LeVous and the Atlanta iOS Developers group. On The Liki Song, Rusty improvised a slide guitar, with his electric in his lap and the edge of his iPhone as the slide. Never have laser-chamfered edges sounded so good!
Keynote speaker and slide-advance keyboardist extraordinaire Daniel Steinberg. Photo: Solomon Klein
Rusty Zarse, James Dempsey, Jonathan Penn and Brandon Alexander rehearse for the Breakpoint Jam Photo: Solomon Klein
James lays it all out so that you‘ll understand. Photo: Solomon Klein
One of the most expensive guitar slides every made.
The performance in Atlanta was the final Breakpoint Jam for the year. We had a lot of fun and would like to thank everyone for the support. The jams will continue in the new year—we hope to see you at one! •
The evening was also a reunion of old friends with composer Tony Angeles dropping by to sing backing vocals as a Conditional Breakpoint. James and Tony sang together at Penn.
The fall tour rolls on to its last jam of the season this Friday night at CocoaConf Atlanta.
Thanks for all the support so far—we’ve been having fun and hope you have been too! •
Download event to your calendar.
